For over three decades, I’ve navigated the complex terrain of global business — leading in markets as diverse as Latin America, Asia, Europe, and the Middle East. I’ve held C-suite roles in both FMCG and durable goods, led multicultural teams of thousands, and stewarded global brands with a presence in over 150 countries. I’ve been at the table — and often the only woman at that table — in boardrooms and executive committees where strategy, capital, and culture are decided.
As Global Vice President of Dirt is Good (Omo) one of Unilever’s most purpose-driven global brands, I was responsible for 80+ markets, shaping both commercial outcomes and the values that underpin them. Later, as Chief Marketing Officer of a top-3 global home appliances company, I led 14 brands and a team of 2,000, driving transformation across innovation, digital, and sustainability. I know what it means to lead at scale — and what it costs when cultures are built on burnout, bravado, and blind spots around inclusion.
At board level, I’ve served on publicly listed and private boards in sectors from fashion to consumer goods. I’ve chaired audit, governance, and sustainability committees — spaces where women’s representation is still scarce, and diverse perspectives are urgently needed. I’m also proud to mentor and advocate for women moving into board roles, helping to expand the pipeline of future female directors.
But this pillar isn’t just about milestones — it’s about meaning. My lived experience as a female leader in patriarchal structures has shaped my core belief: that we don’t need more women fitting into broken systems; we need to regenerate the system itself. Leadership must evolve — toward something more humane, inclusive, and sustainable.
Today, I speak to this shift. I challenge the myths of hustle culture. I invite women to step into leadership with courage, clarity, and care. I encourage organizations to build cultures where equity is not an initiative but a lived truth. And I share the hard-won wisdom of navigating global power structures while staying grounded in personal values.
This is not about leaning in harder. It’s about standing up differently — and bringing others along.